How to properly provide the font files?

My name is Michael, I am a Type Designer and now I’m in the process of opening my shop. I read the shop guide, as well as the help center, but did not find the answers to the next questions:

How to provide singles and a whole font family? I want to provide an opportunity to buy single styles or a whole font family. In this case, should I make different products for singles and for a family?

Should I package all the font files (otf/ttf, woff, etc.) for all licenses (Desktop, Web, etc.) into one zip archive? For example, a buyer purchases a Desktop license, then downloads an archive and picks up all the files under a Web license, and so on. If I buy a Desktop license, I expect to get files only in ttf/otf format. How do you think?

I would be grateful if someone tells how to properly provide the files. Thank you!